If you’ve been following along you already know that part 3 of this series is focused around adoption. As we have been successfully on-boarding new clients that include CBRE, NAI, Cushman & Wakefield, Marcus & Millichap, and Lee & Associates, we have been gathering valuable insights into the best way to introduce new technologies to high performing CRE brokerages.
We took those insights and distilled them into this three part guide. Part 3 is all about how to drive adoption of new technologies within a brokerage. As with any new technology, adoption is key. It doesn’t matter how impressive a new platform is if no one actually uses it.