Sneak Peek of The New #CREcosystem: What’s Next

Jordan Zecher Industry Perspective 0 Comments

As commercial real estate technology continues to accelerate it’s great to engage with industry leaders to gain their perspective on where we are and where we are headed as an industry. Together with one of our technology partners, and fellow Austin startup, RealMassive, we will soon bring you The New #CREcosystem: What’s Next. In this sequel to RealMassive’s The New #CREcosystem, you’ll …

3 Things Smart Homes Can Teach Us About CRE

REthink Marketing Team Industry Perspective 0 Comments

Smart home technology is growing in popularity among residential homeowners and consumers are starting to adopt these technologies. While technologies being utilized in residential properties are along the lines of smart temperature control and video technology for security there are different types of smart technology being used in commercial real estate. CRE is utilizing technology for smart buildings which includes …

What Coworking Space Means for CRE

Jordan Zecher Industry Perspective 0 Comments

Today, just about everything you could want at your fingertips can be purchased on a subscription based model. Everything from software (SaaS), to movies (Netflix), cosmetics (Birchbox), and even razors (Dollar Shave Club) can be purchased on a subscription. As subscription based models are continuing to expand in our everyday lives, we are also seeing a steady growth of subscription …

3 Big Tech Trends Predicted to Change CRE in 2017

REthink Marketing Team Industry Perspective 1 Comment

Each year, the Urban Land Institute’s annual Emerging Trends in Real Estate Report offers a glimpse into the real estate landscape. No matter what your role in the industry — buyer, seller, investor, technology company, broker or owner — keeping an eye on these trends means bettering your ability to play in the field. There are three big technology trends …

The Role of Tech and Culture in Recruiting Top Brokers

REthink Marketing Team Industry Perspective 0 Comments

Today’s workplace is inescapably tied to the millennial generation. This group, aged 19-35, is the largest demographic in the country, a position they’re predicted to hold until 2050. Millennials compose about one-third of our voting-age population, and their presence in the workforce is being felt a little more every day. Millennials will comprise 50 percent of the global workforce by …

3 Ways Small Brokerages Can Compete with the Heavy Weights

REthink Marketing Team Industry Perspective 1 Comment

It can be intimidating. The major players in CRE (ie. CBRE, JLL, NGKF, Cushman & Wakefield) have a lot to back up those easily recognized brands. It isn’t just advertising dollars or branding. Those massive brokerages have huge teams of highly paid researchers arming their brokers with powerful data and proprietary information that the rest of the industry can’t access. …

5 Reasons to Manage Your Own Database of Properties

REthink Marketing Team Best Practices, Industry Perspective 0 Comments

Many CRE professionals manage their property databases separately from their core CRM. However, this siloed approach is quickly giving way to a more integrated data management strategy. Today’s CRE technology companies are working with CRE brokers to develop self-managing CRE databases that provide brokers with an edge on market intelligence, while automating the process of publishing client / marketing collateral. …