5 Steps to a Profitable Brokerage

Jordan Zecher Best Practices 0 Comments

The day-to-day challenges of a brokerage can be overwhelming and time intensive. With limited time on your hands it’s easy to get caught up in making strategic decisions and forget the basics. We all want to close more deals in less time, but a framework needs to remain in place to ensure success. To reach the full potential of your …

3 Ways Small Brokerages Can Compete with the Heavy Weights

REthink Marketing Team Industry Perspective 1 Comment

It can be intimidating. The major players in CRE (ie. CBRE, JLL, NGKF, Cushman & Wakefield) have a lot to back up those easily recognized brands. It isn’t just advertising dollars or branding. Those massive brokerages have huge teams of highly paid researchers arming their brokers with powerful data and proprietary information that the rest of the industry can’t access. …

Four Steps to Guarantee Your Brokerage Will Win in 2017

REthink Marketing Team Best Practices 0 Comments

Building and running a successful commercial real estate brokerage takes time. Along the way you’ll adjust your processes, sometimes you may even completely revamp your strategy to fit the evolving needs of your clients. As you start thinking about goal setting and planning for 2017, follow these four steps: 1. Ask Yourself “What Is My Ultimate Goal?” Of course the …

4 Ways a Robust CRM Can Save Your Brokerage Money

REthink Marketing Team Best Practices 0 Comments

For some late adopters, the main argument against adding CRM (Customer Relationship Management) software to their brokerage is the cost of purchasing and implementing the platform, more and more brokerages are realizing that the benefits of a CRM over time far outweigh the initial cost. For an industry built on relationships, these brokers know that a CRM is essential for …

Introducing New Technology to Your Brokerage (Parts 1 – 3)

Ben Gammon Company Updates, White Paper 0 Comments

If you’ve been following along you already know that part 3 of this series is focused around adoption. As we have been  successfully on-boarding new clients that include CBRE, NAI, Cushman & Wakefield, Marcus & Millichap, and Lee & Associates, we have been gathering valuable insights into the best way to introduce new technologies to high performing CRE brokerages.  We took those insights …

5 Reasons to Manage Your Own Database of Properties

REthink Marketing Team Best Practices, Industry Perspective 0 Comments

Many CRE professionals manage their property databases separately from their core CRM. However, this siloed approach is quickly giving way to a more integrated data management strategy. Today’s CRE technology companies are working with CRE brokers to develop self-managing CRE databases that provide brokers with an edge on market intelligence, while automating the process of publishing client / marketing collateral. …

Getting Tech Buy-In From Your CRE Team: Gen X vs. Millennial

REthink Marketing Team Best Practices 0 Comments

Whether you’re implementing a new brokerage-wide CRM or want to change your listing presentation to an interactive solution for iPad, any new technology can cause ruffled feathers if you don’t do your part to encourage buy-in from your team. This gets even more complicated as our workforce continues to change and the differences between Millennials and Gen X’ers become more …