REthink CRE

How to Convince Your Brokerage to Buy a CRM

Doug Scudder Best Practices 0 Comments

On your first day at your brokerage you’re given the rundown of all the resources at your disposal: the coffee machine, access to your assistant, and a login to a research tool and/or a listing service. What about a CRM? Is your brokerage maintaining and tracking data around relationships, real estate, and transactions in a centralized platform? Regardless if you’re …

REthink CRE

5 Steps to a Profitable Brokerage

Jordan Zecher Best Practices 0 Comments

The day-to-day challenges of a brokerage can be overwhelming and time intensive. With limited time on your hands it’s easy to get caught up in making strategic decisions and forget the basics. We all want to close more deals in less time, but a framework needs to remain in place to ensure success. To reach the full potential of your …

REthink CRE

3 Ways Small Brokerages Can Compete with the Heavy Weights

REthink Marketing Team Industry Perspective 0 Comments

It can be intimidating. The major players in CRE (ie. CBRE, JLL, NGKF, Cushman & Wakefield) have a lot to back up those easily recognized brands. It isn’t just advertising dollars or branding. Those massive brokerages have huge teams of highly paid researchers arming their brokers with powerful data and proprietary information that the rest of the industry can’t access. …

Close More Deals in the New Year

2017 New Year’s Resolution: Close More Deals

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If you want to grow your brokerage next year, you have two options: either increase efficiency or spend more money. We have already talked about one great way to be more efficient in 2017 but planning isn’t the only tool available to brokerages. Your CRM can do a lot more than just keep all of your contacts in one place. A (good) …

9 Must-Know CRE Tech Players in 2017

REthink Marketing Team Industry Perspective 0 Comments

CRE technology seems to be changing almost every day. From mergers and acquisitions to new startups hitting the market, it can be tough to keep track of all the major players and what each of them actually does. That is what drove us to put together this helpful guide defining best of breed technology for CRE professionals. Each of these …

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Four Steps to Guarantee Your Brokerage Will Win in 2017

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Building and running a successful commercial real estate brokerage takes time. Along the way you’ll adjust your processes, sometimes you may even completely revamp your strategy to fit the evolving needs of your clients. As you start thinking about goal setting and planning for 2017, follow these four steps: 1. Ask Yourself “What Is My Ultimate Goal?” Of course the …

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4 Ways a Robust CRM Can Save Your Brokerage Money

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For some late adopters, the main argument against adding CRM (Customer Relationship Management) software to their brokerage is the cost of purchasing and implementing the platform, more and more brokerages are realizing that the benefits of a CRM over time far outweigh the initial cost. For an industry built on relationships, these brokers know that a CRM is essential for …

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Introducing New Technology to Your Brokerage (Parts 1 – 3)

Ben Gammon Company Updates 0 Comments

If you’ve been following along you already know that part 3 of this series is focused around adoption. As we have been  successfully on-boarding new clients that include CBRE, NAI, Cushman & Wakefield, Marcus & Millichap, and Lee & Associates, we have been gathering valuable insights into the best way to introduce new technologies to high performing CRE brokerages.  We took those insights …

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5 Reasons to Manage Your Own Database of Properties

REthink Marketing Team Best Practices, Industry Perspective 0 Comments

Many CRE professionals manage their property databases separately from their core CRM. However, this siloed approach is quickly giving way to a more integrated data management strategy. Today’s CRE technology companies are working with CRE brokers to develop self-managing CRE databases that provide brokers with an edge on market intelligence, while automating the process of publishing client / marketing collateral. …

REthink CRE

5 Ways a Quality CRM Can Power Up Your Lead Conversion

REthink Marketing Team Best Practices 0 Comments

Compared to commercial real estate sales, the pool for residential real estate leads seems bottomless. There are always individuals and families looking for a good home. But for commercial real estate agents, you’ll need to put some power behind your lead conversion strategy, and a quality CRM can be a great way to do it. Better Relationships Lead to More …