4 Tips for Hiring Your First CTO

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Technology is at the center of a revolution happening in the real estate world. From big-box commercial real estate brokerages to smaller secondary market offices, nearly every aspect of the real estate transaction is being impacted. With the technology impact, brokerages of all sizes are starting to explore CTO and CIO positions within their companies. Jack Miller, now CTO of …

The Role of Tech and Culture in Recruiting Top Brokers

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Today’s workplace is inescapably tied to the millennial generation. This group, aged 19-35, is the largest demographic in the country, a position they’re predicted to hold until 2050. Millennials compose about one-third of our voting-age population, and their presence in the workforce is being felt a little more every day. Millennials will comprise 50 percent of the global workforce by …

3 Ways Small Brokerages Can Compete with the Heavy Weights

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It can be intimidating. The major players in CRE (ie. CBRE, JLL, NGKF, Cushman & Wakefield) have a lot to back up those easily recognized brands. It isn’t just advertising dollars or branding. Those massive brokerages have huge teams of highly paid researchers arming their brokers with powerful data and proprietary information that the rest of the industry can’t access. …

Four Steps to Guarantee Your Brokerage Will Win in 2017

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Building and running a successful commercial real estate brokerage takes time. Along the way you’ll adjust your processes, sometimes you may even completely revamp your strategy to fit the evolving needs of your clients. As you start thinking about goal setting and planning for 2017, follow these four steps: 1. Ask Yourself “What Is My Ultimate Goal?” Of course the …

4 Ways a Robust CRM Can Save Your Brokerage Money

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For some late adopters, the main argument against adding CRM (Customer Relationship Management) software to their brokerage is the cost of purchasing and implementing the platform, more and more brokerages are realizing that the benefits of a CRM over time far outweigh the initial cost. For an industry built on relationships, these brokers know that a CRM is essential for …

5 Reasons to Manage Your Own Database of Properties

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Many CRE professionals manage their property databases separately from their core CRM. However, this siloed approach is quickly giving way to a more integrated data management strategy. Today’s CRE technology companies are working with CRE brokers to develop self-managing CRE databases that provide brokers with an edge on market intelligence, while automating the process of publishing client / marketing collateral. …