The Role of Tech and Culture in Recruiting Top Brokers

REthink Marketing Team Industry Perspective 0 Comments

Today’s workplace is inescapably tied to the millennial generation. This group, aged 19-35, is the largest demographic in the country, a position they’re predicted to hold until 2050. Millennials compose about one-third of our voting-age population, and their presence in the workforce is being felt a little more every day. Millennials will comprise 50 percent of the global workforce by …

5 Steps to a Profitable Brokerage

Jordan Zecher Best Practices 0 Comments

The day-to-day challenges of a brokerage can be overwhelming and time intensive. With limited time on your hands it’s easy to get caught up in making strategic decisions and forget the basics. We all want to close more deals in less time, but a framework needs to remain in place to ensure success. To reach the full potential of your …

3 Ways Small Brokerages Can Compete with the Heavy Weights

REthink Marketing Team Industry Perspective 1 Comment

It can be intimidating. The major players in CRE (ie. CBRE, JLL, NGKF, Cushman & Wakefield) have a lot to back up those easily recognized brands. It isn’t just advertising dollars or branding. Those massive brokerages have huge teams of highly paid researchers arming their brokers with powerful data and proprietary information that the rest of the industry can’t access. …