300-wide-pexels_photo_40120__1480701436_22389

4 Ways a Robust CRM Can Save Your Brokerage Money

REthink Marketing Team Best Practices 0 Comments

For some late adopters, the main argument against adding CRM (Customer Relationship Management) software to their brokerage is the cost of purchasing and implementing the platform, more and more brokerages are realizing that the benefits of a CRM over time far outweigh the initial cost. For an industry built on relationships, these brokers know that a CRM is essential for …

reszed-for-2-column-blog-_introducing_new_technology_to_your_brokerage_pt3-pdf__1480699638_27710

Introducing New Technology to Your Brokerage (Parts 1 – 3)

Ben Gammon Company Updates 0 Comments

If you’ve been following along you already know that part 3 of this series is focused around adoption. As we have been  successfully on-boarding new clients that include CBRE, NAI, Cushman & Wakefield, Marcus & Millichap, and Lee & Associates, we have been gathering valuable insights into the best way to introduce new technologies to high performing CRE brokerages.  We took those insights …

resized-for-2-columns-office_building_1590598_960_720__1480699845_33569

5 Reasons to Manage Your Own Database of Properties

REthink Marketing Team Best Practices, Industry Perspective 0 Comments

Many CRE professionals manage their property databases separately from their core CRM. However, this siloed approach is quickly giving way to a more integrated data management strategy. Today’s CRE technology companies are working with CRE brokers to develop self-managing CRE databases that provide brokers with an edge on market intelligence, while automating the process of publishing client / marketing collateral. …